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Networking with a purpose

June 1, 2007

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Networking Rick’s post about “super networkers” reminded me many don’t attend networking events because it’s just going to be the usual cast of characters. Networking events have become more NOTworking than developing connections and contacts.

When attending a networking or any event outside the office, you need a game plan. I set a goal of having at least “X” number of conversations with new contacts. Previously, I would try to gather a certain number of cards, but these days cards are traded too easily. A conversation in this instance is one that extends past beyond the “what do you do?” and “who do you know?” point. Each event has opportunities for your business, either directly or indirectly, but just as Rick did… you must come in with a plan to work not just socialize.