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Todd Earwood

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Measuring Your Blog

Measuring stuckI mentioned in this site’s first post I’m not new to blogging (just going hard again on a personal blog). My business partner is a top 3,000 blogger and I’ve started two group blogs (More Than Derby- Louisville, Kentucky’s first city blog and co-founded Outside the Valley a web 2.0 review blog). But quickly, I realized Drucker was right… What gets measured gets done, even for blogs.

Last week, I found Yuvi’s post #1 and #2 (he’s a 16-year old from Chennai, India) that has analyzed… no, he did more than analyze, he dissected over three year’s worth of data from engadget.com. By measuring everything from post frequency, comments, incoming links per post, words per post and virtually all other variables, he’s allowing people to infer reasons for Engadget’s success. He’s also charging $2-5 to ask custom questions so he can get a better host(smart move). :)

Maybe you know your blog traffic or don’t have a clue, but I suggest you take a peek at Yuvi’s methods. He’s done a great job and may shed new light on what you should be measuring to make your blog successful.

Related posts:

  1. Eating lunch at the blogosphere’s “cool” table
  2. Top 10 Quotes from Day One of Blog World Expo

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