The picture at left is what I found when I filled up my gas tank in my rental car (see full size). It seems Ford has formed a partnership to recommend BP gasoline when you fill up. I happen to be at a Shell station and didn’t leave to find a BP, but I took notice. If I owned this Ford vehicle, I’d probably think more about BP than ever before.
Seth Godin calls it “Interruption Marketing” in his bestselling book, Permission Marketing. What are the best places you’ve seen an ad run?
