Comments on: Advertise Where It Counts http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/ Connecting the dots of startup and life Tue, 06 Jan 2009 06:44:54 +0000 http://wordpress.org/?v=2.6 By: Links For 7/31/07 http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-66 Links For 7/31/07 Sun, 12 Aug 2007 12:14:53 +0000 http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-66 [...] has a great example of “interruption [...] [...] has a great example of “interruption [...]

]]> By: ford...yuck http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-63 ford...yuck Sun, 05 Aug 2007 19:27:14 +0000 http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-63 Are you really going to drive out of your way for "better" gas? I think that's the bottom line, and my answer is no. Now if this effort is part of a larger campaign on why BP gas is better than others, I bet it would drive the message home. But as far as I know, that's not the case. Are you really going to drive out of your way for “better” gas?

I think that’s the bottom line, and my answer is no.

Now if this effort is part of a larger campaign on why BP gas is better than others, I bet it would drive the message home. But as far as I know, that’s not the case.

]]> By: Mike http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-61 Mike Wed, 01 Aug 2007 19:05:52 +0000 http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-61 If you really wanted to put that BP logo to good use, you'd use it as the "Low Fuel" indicator light! If you really wanted to put that BP logo to good use, you’d use it as the “Low Fuel” indicator light!

]]> By: Need for Information | Links For 7/31/07 http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-60 Need for Information | Links For 7/31/07 Wed, 01 Aug 2007 14:05:45 +0000 http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-60 [...] has a great example of “interruption [...] [...] has a great example of “interruption [...]

]]> By: Peter http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-59 Peter Wed, 01 Aug 2007 08:40:25 +0000 http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-59 If BP was really smart, they would get Ford to manufacture the car with GPS navigation that directed the car (or the driver) to the nearest BP station when you were running low on fuel. If BP was really smart, they would get Ford to manufacture the car with GPS navigation that directed the car (or the driver) to the nearest BP station when you were running low on fuel.

]]> By: Travis Northcutt http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-58 Travis Northcutt Wed, 01 Aug 2007 01:52:49 +0000 http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-58 Well, no. Like Todd said, if he owned the vehicle, he'd certainly think about going to a BP station the next time. So, the first time an owner sees the recommendation, they may not be at a BP station, but if it's not much more trouble for them, there's a better chance they'll go next time. Personally, I'd be hesitant to follow any of Ford's recommendations, given their current situation. That being said, I think it's great marketing on BP's part. Well, no. Like Todd said, if he owned the vehicle, he’d certainly think about going to a BP station the next time. So, the first time an owner sees the recommendation, they may not be at a BP station, but if it’s not much more trouble for them, there’s a better chance they’ll go next time.

Personally, I’d be hesitant to follow any of Ford’s recommendations, given their current situation. That being said, I think it’s great marketing on BP’s part.

]]> By: Jason Falls http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-57 Jason Falls Tue, 31 Jul 2007 19:56:00 +0000 http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-57 Interesting, but is this really effective? You don't see it until after you've stopped at the gas station. Sure, there will be a carryover effect and your post is evidence that the advertising did what few do -- captured your attention -- but isn't this little reminder like handing Wendy's fliers out to people leaving McDonalds? Just a thought. Interesting, but is this really effective? You don’t see it until after you’ve stopped at the gas station. Sure, there will be a carryover effect and your post is evidence that the advertising did what few do — captured your attention — but isn’t this little reminder like handing Wendy’s fliers out to people leaving McDonalds?

Just a thought.

]]> By: Andy Swan · “Interruption Marketing” wish list http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-55 Andy Swan · “Interruption Marketing” wish list Tue, 31 Jul 2007 03:50:48 +0000 http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comment-55 [...] Todd Earwood has an interesting post about interruption marketing. [...] [...] Todd Earwood has an interesting post about interruption marketing. [...]

]]>