An Insider Look at How to Get Publicity
By Todd Earwood on Aug 15, 2007 in Branding, Promote Thyself
You’ve heard the old saying, there’s no such thing as bad press. In some cases I agree, but good press in the right spot is magic. But, how do you get your story in that fabulous spot?
Most startups don’t have the resources to hire a PR consultant, so how do you get the word out? Jason Falls’ post today is a great insider look at how publications and journalists like stories to be pitched to them. That old boilerplate press release just won’t cut it anymore. After you checkout Jason’s interview with Richard Slawsky, a staff writer for Networld Alliance, grab his RSS feed and start forming an educated plan.
Flickr photo credit: Josh Bancroft
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