I saw this great example of creating customer love on the cheap at a local coffeeshop. They take a polaroid picture of a frequent customer (or two for this week), brighten up the pictures with marker-drawn hearts and post them next to the cash machine.

When the week ends, they post the archives on the wall. That’s it. No marketing campaign to convert points into free java, customer manifestos or corporate speak about how much they love their customers. Just a simple plan that draws attention and makes customers feel appreciated.

Taking pictures isn’t your thing, here a few other easy tips to start spreading the love.

• Get out and engage your customers (Converstations)
• Establish trust with the customer (Customer Experience Crossroads)
• Giving the personal touch (Customers Rock!)
• Build rapport by being positive (Customer Service Experience)

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