When you’re pitching an investor or selling to a customer, you must be certain they understand your USP (unique selling proposition). If they aren’t “getting it” the first time, re-phrase it or ask a question in a different way. If you still aren’t making progress, just flip the numbers like Wal-Mart did below. Sometimes people want to see things in a different way.
Picture taken by Ben Thomas of SalaryScout.com and Louisville Geek Dinner.
