When you’re pitching an investor or selling to a customer, you must be certain they understand your USP (unique selling proposition). If they aren’t “getting it” the first time, re-phrase it or ask a question in a different way. If you still aren’t making progress, just flip the numbers like Wal-Mart did below. Sometimes people want to see things in a different way.
Picture taken by Ben Thomas of SalaryScout.com and Louisville Geek Dinner.
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Outstanding. This is either tongue-in-cheek pricing or Wal-Mart subtley taking a jab at the intellect of their target consumer. You be the judge.