Earlier today, I presented the Do’s And Don’ts of Social Media to the Louisville chapter of the American Marketing Association. The crowd was around 40-50 (I think) and I appreciate their attentiveness and solid questions at the end. Amazingly, they already (3 hours later) sent me the survey results with comments. I [...]
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Posts from “October, 2008” are listed below.
How to NOT Use 2.0 To Brand Your Offering
// Oct 16, 2008When I took this picture at left, I thought Tim O’Reilly did not expect to ignite such overuse of a synonym for a product’s next generation when he coined the term, Web 2.0.
From the marketing perspective, I understand the desire to use a term so ubiquitous for message comprehension, but this common software nomenclature become [...]
Todd is a serial entrepreneur, connector and passionate about building 





















