Connecting the dots of life and business

People think marketing takes a ton of money, yet Angie’s List spent less than $3.00 for a very memorable impression. They mailed me this very humorous letter shown below (click here for full size) and a large bag of M&M’s for referring a friend to their service. The crazy part is I let my [...]

I realize I just posted about things to do BEFORE you promote, but when you’re going to promote differentiation is important. I took this picture below at a convenient store and quite frankly I avoided moving the dispenser when I saw the warning signal.
After a closer look, HotWired coffee is actually made by John [...]

I am a big believer in keeping things simple when it comes to instruction and education. I love bulleted lists which is no surprise if you’ve read my blog before and I also love visuals, so this sign below was a winner. The picture was posted by a friend on Facebook and [...]

With all the pizazz and flashy gimmicks people have to lure you into their store/office, I found this sign quite shocking. I actually turned my car around to come back and take the picture. I can’t imagine an ad agency or marketing consultant letting this fly and yet I’ve learned this gym has [...]

I saw firsthand the benefits of a netbook earlier this year at SXSW. My friend Shawn Morton had one and another conference goer sat next to me with a Dell running Hackintosh. I was intrigued but last week I had lunch with an entrepreneur friend who brought in a small black case [...]