Todd Earwood

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Avoiding Information Overload With Customers And Prospects

May 5, 2009

I am a big believer in keeping things simple when it comes to instruction and education. I love bulleted lists which is no surprise if you’ve read my blog before and I also love visuals, so this sign below was a winner. The picture was posted by a friend on Facebook and really grabbed my attention. It’s message was simple, humorous and memorable.

Personally, I struggle on how to teach my customers or inform my prospects without inundating them with content. I attempt to use screencasts, image mockups (screenshots) and searchable FAQs, but it’s still tough to keep things simple. If you look around the web, it seems I’m not the only one facing this debacle. How do you teach your customers or prospects to best use your offering? I’d love to hear your ideas and experiences (good or bad) below.

simple-business-sign

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Todd Earwood

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  • kevinprentiss
    It's a great question and a constant challenge.

    The first thing for us was having a big vision (it's important to actually do something that matters) but NOT talking about it.

    We are continuously scaling our product back, to the simplest possible offering, so that we don't have to explain much before they become customers.

    Putting most of the education after the sale stretches out the education process and takes most of the pressure out of it. That way, we can ladder the understanding of the big vision based on the use of the product. When there are decent analytics of who is doing what, it makes it easier for us to differentiate between which customers need support / education and which are doing fine on their own.

    It's a constant refinement process : )
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