I realize I just posted about things to do BEFORE you promote, but when you’re going to promote differentiation is important. I took this picture below at a convenient store and quite frankly I avoided moving the dispenser when I saw the warning signal.
After a closer look, HotWired coffee is actually made by John Conti coffee, a Louisville-based company. The thought of good coffee (which Conti does have) with extreme energy isn’t what I personally want, but from what I read it’s popular. I still argue you must have a quality product, but HotWired really makes me think about what creative packaging can do to boost sales.
