Todd Earwood

Connecting the dots of life and business

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How to Wow For Less than $3.00

May 27, 2009

People think marketing takes a ton of money, yet Angie’s List spent less than $3.00 for a very memorable impression. They mailed me this very humorous letter shown below (click here for full size) and a large bag of M&M’s for referring a friend to their service. The crazy part is I let my subscription expire last year and they still mailed me this package. Needless to see I’ve spread the word about how cool this is and I’ve renewed my subscription.

If you choose to join Angie’s List, feel free to use my name for the referral. :)

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Todd Earwood

Total posts: 144

This post was filed in Marketing / PR

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  • Todd, ever since you've told me this story I've been sharing it with everyone. It really is a great example of using creativity over $$ to leave an impression!
  • It's the little things that make a big difference, isn't it Todd. Great story. :) You've piqued my interest in Angie's list which is a site I was previously unfamiliar with... I've now checked it out and bookmarked it. ;)

    The more I think about it, the more I think that the key to "social media" for business lies in the way you treat your customers. How simple is that? The need to be able to tie these customer care efforts back to sales/subscriptions/etc exists though, ROI anyone?, and will probably be the next breakthrough evolution with this medium.
  • Todd:
    Sell me on a subscription to Angie's list. I've looked hard at it but can't get past my reliance on trusted word of mouth recommendations from friends.

    Thanks
    Gregg Smith
    @greggwitt
  • Gregg - I'm not a AL junkie, but here's the best pitch I can give... sites like Yelp or City Search allow anonymous reviews (i.e. - your username could be gwstar19 and I wouldn't really know who you are. AL at least posts who I am so a user can see that I actually live in Louisville.

    Another BIG selling point to me is... paying money keeps out trolls and hinders those gaming the system. While a business could buy 10 friends a membership to go say nice things, I believe most won't because it look so odd in the context of Angie's List.

    I prefer to ask folks that I know for a referral, but I think Angie's List is the next best step if you can't find a person you know.

    Todd
  • jeniliaa
    Nice i usually Check the Ip-Address Details in the site www.ip-details.com/
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