From L to R (Bill Dotson, myself, Shannon Myers)
I was happy to be asked to participate on Lexington Ad Club’s panel last week. The topic was called: Reinventing the Advertising Model, How is the digital phenomenon changing traditional advertising?
The panel included representatives from virtually every major media outlet in Lexington (TV, print and radio) and I guess I was asked to fill the “web” part. The lively discussion was moderated by Bill Dotson, CEO of WebMedley (standing in white shirt) and the attendees were very participatory. A few questions were given to us in advance, but there were many live questions from the audience which made for a good learning experience for everyone, including the panel.
I must admit while my father works in Lexington, I really don’t know their business community that well, especially their local media. I was very impressed with the media representatives’ use of new media and where they thought the web was going. I’ll post a follow up with several specific notes I found interesting.
