Todd Earwood

When I saw its name, I thought of Seth Godin. It was a small ice cream shop in Hilton Head Island called The Frozen Moo. They had almost 100 flavors, creative decor and a life-size cow statue.
If you didn’t know, Seth is author of Purple Cow, The Big Moo and many other business/marketing […]

I saw this great example of creating customer love on the cheap at a local coffeeshop. They take a polaroid picture of a frequent customer (or two for this week), brighten up the pictures with marker-drawn hearts and post them next to the cash machine.
When the week ends, they post the archives on the […]

I regularly eat at a downtown restaurant and the manager comes by each time to ask the same question. Was everything alright with your meal? It’s become a joke for me when I eat there. Why ask me a loaded question that will never get an honest answer? How about… what […]

For me, passing out a business card is as natural as shaking hands. I place a high value on a well-designed, quality card. So, why did I stammer my words when Craig offered me his card?
I politely told him I didn’t need help carrying my bags to the room and he […]

A blog I’ve added to a long list of RSS feeds is OkDork by Noah Kagan. Recently, Noah went to a restaurant and while the food was fair, the bread made the meal. Rather than paraphrase, I’ll let you hear it straight from him.
My mom is extremely picky so I was a little […]