Todd Earwood

When you’re pitching an investor or selling to a customer, you must be certain they understand your USP (unique selling proposition). If they aren’t “getting it” the first time, re-phrase it or ask a question in a different way. If you still aren’t making progress, just flip the numbers like Wal-Mart did below. […]

We’ve all been guilty of a little CYA (covering your A$$), but a recent client discussion smacked me in the face that it’s a tell-tale sign of slow company.
Here’s the recap: an accounting employee that knows me personally sends an email about my annual dues (they’re an association) not being paid. I said to take […]

I agreed to do two things last week that weren’t in my typical week’s schedule. At the Idea Festival, I volunteered to be on stage for a demonstration with Google’s Craig Nevill-Manning (that’s me on the far right) and I “volunteered” to attend an abs class at the gym with my girlfriend.
During the abs cloass, […]

If you’re looking for business lessons, you don’t have to look hard. I found this one in the men’s restroom. The maintenance man for our building greeted me at the door with “watch out for the first urinal… she’s broke.  We’re replacing all those auto-flush units with good old handles.”
This was surprising […]