Todd Earwood » Books http://www.toddearwood.com Connecting the dots of life and business Wed, 18 Jan 2012 20:43:50 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Advertise Where It Counts http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/ http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/#comments Tue, 31 Jul 2007 02:46:54 +0000 Todd Earwood http://www.toddearwood.com/2007/07/30/advertise-where-it-counts/ Ford loves BPThe picture at left is what I found when I filled up my gas tank in my rental car (see full size). It seems Ford has formed a partnership to recommend BP gasoline when you fill up. I happen to be at a Shell station and didn’t leave to find a BP, but I took notice. If I owned this Ford vehicle, I’d probably think more about BP than ever before.

Seth Godin calls it “Interruption Marketing” in his bestselling book, Permission Marketing. What are the best places you’ve seen an ad run?

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