Todd Earwood » Photos

Desperate for an Email

Todd Earwood — Fri, 28 Sep 2007 15:33:48 +0000

I heard about this yard sign from a friend and I knew I had to take a picture. This was hands down the funniest picture I saw this week and if you stole the computer from the man’s house… the LEAST you can do is mail him his homework.

Advertise Where It Counts

Todd Earwood — Tue, 31 Jul 2007 02:46:54 +0000

The picture at left is what I found when I filled up my gas tank in my rental car (see full size). It seems Ford has formed a partnership to recommend BP gasoline when you fill up. I happen to be at a Shell station and didn’t leave to find a BP, but I took notice. If I owned this Ford vehicle, I’d probably think more about BP than ever before.

Seth Godin calls it “Interruption Marketing” in his bestselling book, Permission Marketing. What are the best places you’ve seen an ad run?

What do you do?

Todd Earwood — Mon, 09 Jul 2007 05:48:29 +0000

Update: Gabe commented on this post, confirming Dave’s mention that he’s a good dude… just a misinterpretation of a look.
What do you do? It’s been a tough question for me to answer as it’s been four years since I’ve had just “one job.” During my Bay Area Trip, I visited Lunch 2.0 and although it was great, I had a funny/odd encounter to wrap up the event.

Above is a Flickr photo of me sitting next to Techmeme‘s founder, Gabe Rivera. I didn’t know who he was even though he spoke at SXSW and Rob heard him speak (and liked what he said)… but I didn’t attend that panel.

So let me set the stage. Lunch 2.0 is winding down and I’m sitting across from Dave McClure. I go get something to drink and another guy (Gabe) is now sitting across from Dave. I sit down amid their conversation and I realize this guy’s name is Gabe. A few minutes later, there’s some silence, so I extend my hand…

Todd: Hey, I’m Todd.
Gabe: Hey.

Todd: So Gabe, what do you do?
Gabe: I run a web site.
Todd: Cool, which site is that?
Gabe: (glaring at me like I’m beyond stupid) Uhh, it’s called Techmeme.com.
Todd: (impressed he runs Techmeme, but shocked he thinks I should know him) Ohh… I know your site, nice work.

I met some really cool people at Lunch 2.0, but after that conversation, I realized it was time to head out. So, maybe Gabe’s not a social butterfly or he was having a bad day. Luckily, I didn’t have that experience with anyone else. Next time, I’ll ask a few more questions to be sure the first impression was accurate.Â start with a better question like… If you run a popular web site, blog, vlog, twitter app, or were a child tv star, I’m sorry I don’t know you, but what do you do?

Must travel, can’t blog

Todd Earwood — Mon, 02 Jul 2007 17:02:47 +0000

I’m traveling through wine country and can’t post today. Plus, I have 7 hours of video to edit! Keep track of me with Twitter and Flickr for now.

Does your company deserve ink?

Todd Earwood — Wed, 13 Jun 2007 20:32:26 +0000

Earlier this week, Engadget asked why someone would get a Zune tattoo? My first thought… he has to be Bill’s nephew. I passed it off as one strange guy. But, last night while playing my weekly basketball game, I noticed a friend had a Nike swoosh tattoo on his ankle. Rather than humiliate him for his bad decision, I tried to determine what could be so compelling about the swoosh to want it permanently on yourself?

What is your company doing to deserve some ink? Our startup is focusing on our community tools, but I can’t fathom it warranting a tattoo.

The next time your marketing team wants to work on “brand development”, ask them how you get a customer to rave about you with your logo on their body! Seriously, businesses have to stop putting out more ads that aren’t memorable. Try being silly or funny, but don’t be bland.

For more strange nerd tattoos, check out Yellow Forks’ post.