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Todd Earwood

Connecting the dots of life and business

Nice Twist For Startups

Jason Calacanis, CEO of Mahalo is quite a polarizing individual. To most web folks, It’s no secret there are those that really don’t like him and yet others worship his every… tweet. I’ve always been quite ambivalent about him personally, but after listening to his new podcast, This Week in Startups I have to admit I kinda like the guy. Sure, he’s self-promoting (not a terrible thing in his business), but if you listen to his content, he does know the startup life.

His podcast includes an entrepreneur guest, call in questions, live conversation tracking with the hashtag #twist and weekly news roundup. I particularly enjoy the phone call questions and stories from guest entrepreneurs. I do love video podcasts, but I actually listen to this one as it averages well over an hour per episode. If Jason could drop the news and cut it down to 30 minutes, I’d be a more avid fan. If you haven’t been watching/listening, check out the video below.

The World Isn’t Just Flat… It’s Terribly Small

Today, we arrived in St. Barths and shortly after we got off our boat we spotted a Louisvillian just a few feet away. His yacht shown below is called Touche and he actually left Louisville a few years ago. We chatted for a few minutes and we lived less than three miles from each other.

Most folks know that I use people around the world to accomplish different business tasks, so I agree with the “world is flat” theory, but it’s also amazingly small.

Update: I woke up today are realized the real lesson here is NOT that the world is small, but if there’s someone you want to meet professionally or network with… you CAN reach them. It’s relatively easy to break down the world of connections if you try. I’ll post soon about how I got lunch with my favorite author and he PAID for it.

A Great Morning

I start most mornings with my favorite coffee and a few emails, but today’s start was at 6:30 and I’m not sure I’ve ever had a better view. We rented a villa in St. Maarten and this view may beat any I’ve seen. Here’s some more pics from the trip.

St. Maarten Morning View

All In A Day’s Work

Although our weather in Louisville, KY has been quite warm and rainy this summer today was just odd. Check out the two pictures I took coming to and from work in the SAME day!

How to Wow For Less than $3.00

People think marketing takes a ton of money, yet Angie’s List spent less than $3.00 for a very memorable impression. They mailed me this very humorous letter shown below (click here for full size) and a large bag of M&M’s for referring a friend to their service. The crazy part is I let my subscription expire last year and they still mailed me this package. Needless to see I’ve spread the word about how cool this is and I’ve renewed my subscription.

If you choose to join Angie’s List, feel free to use my name for the referral. :)

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Giving Your Product Shock Appeal

I realize I just posted about things to do BEFORE you promote, but when you’re going to promote differentiation is important. I took this picture below at a convenient store and quite frankly I avoided moving the dispenser when I saw the warning signal.

After a closer look, HotWired coffee is actually made by John Conti coffee, a Louisville-based company. The thought of good coffee (which Conti does have) with extreme energy isn’t what I personally want, but from what I read it’s popular. I still argue you must have a quality product, but HotWired really makes me think about what creative packaging can do to boost sales.hotwired-coffee

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About Todd

Todd is a serial entrepreneur, connector and passionate about building MemberMinded.
If we haven't met or you need to reach me, chat with me below or go here.
Todd Earwood's currently-reading book recommendations, reviews, favorite quotes, book clubs, book trivia, book lists

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