In 2006, I had the pleasure of meeting Seth Godin and while I read most of his books, I don’t regularly keep up with his blog. However, I ran across his post last week and it struck a chord. The essence is… one person looked for a reason to NOT help and the other continuously looked for a solution. In typical Seth fashion, he used a real-life story with a short and sweet takeaway. Here’s an excerpt from his post…
I don’t think it should matter whether or not you’re trying to make a profit. If you’re out to provide a service, or organized to deliver a product, then look for a yes. At every interaction.
The concept of only a first or second attempt is a pet peeve of mine. I still am surprised when people will give up so quickly. In my opinion, the customer service bar is set pretty low due to lack of effort. Customers have been told no so many times and ignored so frequently, just a little effort can win them over. I’m not suggesting the customer is always right (they aren’t), but going further than whatever that person thinks is acceptable should be the goal. Yes, I realize some customers are abusive, but that’s your fault if you continue to service them.
If you’re starting a business, you must set your company standard on the INTENT of finding a yes. This sometimes requires plan D, E and F, but if it were easy wouldn’t someone else have already solved your problem? Ever heard of barrier to entry?
In running a company you quickly learn many situations don’t allow for a no. With the pressure of customer acquisition and retention (vital steps), paying bills and managing expectations… plan A and B are just are not enough. You learn through tough times to be scrappy, dig deeper and hunt for better answers.
Finally, this isn’t just for startups or those working in customer service. If you want to get promoted, find a way to do what can’t be done. I place a high value (as does every manager I know) on employees being resourceful. If your boss or history say it’s impossible, keep looking to see what could work. Today’s no is tomorrow’s maybe, which *could* lead to a yes. Get digging.


Todd is a serial entrepreneur, connector and passionate about building 





















