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	<title>Todd Earwood &#187; blog</title>
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	<description>Connecting the dots of life and business</description>
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		<title>What is Blogged in Vegas</title>
		<link>http://www.toddearwood.com/2007/11/04/what-is-blogged-in-vegas/</link>
		<comments>http://www.toddearwood.com/2007/11/04/what-is-blogged-in-vegas/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 02:49:23 +0000</pubDate>
		<dc:creator>Todd Earwood</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog conference]]></category>
		<category><![CDATA[blog world]]></category>
		<category><![CDATA[bwe07]]></category>
		<category><![CDATA[las vegas]]></category>
		<category><![CDATA[sxsw]]></category>

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		<description><![CDATA[I haven&#8217;t been to Vegas in three years for a conference, but I&#8217;m headed back this week for Blog World Expo. This is my second web conference for 2007 (SXSW was back in March) and I&#8217;m curious of the crowd make-up. The headliner names are strong: Arrington, Jeremy Wright, Mark Cuban, Debbie Weil, Larry Benet [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.blogworldexpo.com"><img title="blog world expo" src="http://profy.com/wp-content/blogs.dir/1/files/2008/08/blogworld-logo.png" border="0" alt="blog world expo" hspace="5" align="left" /></a>I haven&#8217;t been to Vegas in three years for a conference, but I&#8217;m headed back this week for <a href="http://www.blogworldexpo.com/">Blog World Expo</a>. This is my second web conference for 2007 (SXSW was back in March) and I&#8217;m curious of the crowd make-up.  The headliner names are strong: <a href="http://www.techcrunch.com">Arrington</a>, <a href="http://www.ensight.org/">Jeremy Wright</a>, <a href="http://www.blogmaverick.com/">Mark Cuban</a>, <a href="http://www.debbieweil.com/">Debbie Weil</a>, <a href="http://www.larrybenet.com/">Larry Benet</a> and <a href="http://photomatt.net/">Matt Mullenweg</a>.</p>
<p>I&#8217;ll be attending with <a href="http://www.businesspundit.com/50226711/attending_blog_world_expo_next_week.php">Rob</a> and <a href="http://www.socialmediaexplorer.com/2007/10/31/why-networking-socially-beats-social-networking-every-time/#comments">Jason</a> and we&#8217;re bringing the video camera!  I&#8217;m very social as is Jason, so <span style="text-decoration: line-through;">look for us</span> don&#8217;t dodge us when the microphone is headed your way.  After searching around the web, I&#8217;ve found several others to track down while in Vegas. I will post here at some point during the week, but to truly <a href="http://www.twitter.com/earwood">follow along</a>, I&#8217;ll be on <a href="http://www.twitter.com/earwood">Twitter</a>.</p>
<p>Others to track down while in Vegas&#8230;</p>
<p><a href="http://thenewmarketing.com/blogs/thenewmarketing/aboutus.aspx">Wade Rockett</a> from <a href="http://thenewmarketing.com/blogs/thenewmarketing/archive/2007/10/30/2048.aspx">The New Marketing</a><br />
<a href="http://www.ensight.org/archives/2007/11/04/my-blog-world-expo-sessions/">b5 Media</a><br />
<a href="http://www.lynnedjohnson.com/diary/">Lynne Johnson</a> from <a href="http://www.fastcompany.com">Fast Company</a><br />
<a href="http://innonate.com/2007/11/05/sai-ads-get-smarter/">Nate Westheimer</a> from <a href="http://blog.bricabox.com/">BricaBox</a><br />
Aaron from <a href="http://technosailor.com">TechnoSailor</a></p>
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		<title>Measuring Your Blog</title>
		<link>http://www.toddearwood.com/2007/06/19/measuring-your-blog/</link>
		<comments>http://www.toddearwood.com/2007/06/19/measuring-your-blog/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 12:08:03 +0000</pubDate>
		<dc:creator>Todd Earwood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.toddearwood.com/2007/06/19/measuring-your-blog/</guid>
		<description><![CDATA[I mentioned in this site&#8217;s first post I&#8217;m not new to blogging (just going hard again on a personal blog). My business partner is a top 3,000 blogger and I&#8217;ve started two group blogs (More Than Derby- Louisville, Kentucky&#8217;s first city blog and co-founded Outside the Valley a web 2.0 review blog). But quickly, I [...]]]></description>
			<content:encoded><![CDATA[<p><img title="Measuring stick" src="http://www.woodpeck.com/media/main_2r-12red.jpg" border="0" alt="Measuring stuck" hspace="5" width="241" height="181" align="left" />I mentioned in this site&#8217;s <a href="http://www.toddearwood.com/2007/05/14/hello-world/">first post</a> I&#8217;m not new to blogging (just going hard again on a personal blog).  My business partner is a <a href="http://www.businesspundit.com">top 3,000 blogger</a> and I&#8217;ve started two group blogs (<a href="http://www.morethanderby.com">More Than Derby</a>- Louisville, Kentucky&#8217;s first city blog and co-founded <a href="http://www.outsidethevalley.com">Outside the Valley</a> a web 2.0 review blog).  But quickly, I realized <a href="http://en.wikipedia.org/wiki/Peter_Drucker">Drucker was right</a>&#8230; What gets measured gets done, even for blogs.</p>
<p>Last week, I found <a href="http://blog.yuvisense.net/2007/05/29/engadget-analysis-part-i-posts-words-comments-categories/">Yuvi&#8217;s post #1</a> and <a href="http://blog.yuvisense.net/2007/06/12/engadget-analysis-part-ii-news-sources-press-releases-engadget20/">#2</a> (he&#8217;s a 16-year old from Chennai, India) that has analyzed&#8230; no, he did more than analyze, he dissected over three year&#8217;s worth of data from <a href="http://www.engadget.com">engadget.com</a>. By measuring everything from post frequency, comments, incoming links per post, words per post and virtually all other variables, he&#8217;s allowing people to infer reasons for Engadget&#8217;s success.  He&#8217;s also charging $2-5 to ask custom questions so he can get a better host(smart move). <img src='http://www.toddearwood.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Maybe you know your blog traffic or don&#8217;t have a clue, but I suggest you take a peek at Yuvi&#8217;s methods.  He&#8217;s done a great job and may shed new light on what you should be measuring to make your blog successful.</p>
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		<title>Eating lunch at the blogosphere&#8217;s &#8220;cool&#8221; table</title>
		<link>http://www.toddearwood.com/2007/06/14/eating-lunch-at-the-blogospheres-cool-table/</link>
		<comments>http://www.toddearwood.com/2007/06/14/eating-lunch-at-the-blogospheres-cool-table/#comments</comments>
		<pubDate>Thu, 14 Jun 2007 20:01:44 +0000</pubDate>
		<dc:creator>Todd Earwood</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[cool table]]></category>

		<guid isPermaLink="false">http://www.toddearwood.com/2007/06/14/eating-lunch-at-the-blogospheres-cool-table/</guid>
		<description><![CDATA[Gauging someone&#8217;s popularity in school was measurable by your spot in the lunchroom. Online, we have several metrics to see where we sit in the blogsphere. I&#8217;m currently in the corner with my stromboli and chocolate milk. I know it, I&#8217;m fine with it, but I&#8217;m not staying here forever. I want to move closer [...]]]></description>
			<content:encoded><![CDATA[<p><img title="Luncroom" src="http://www.bloomington.k12.mn.us/departments/facilities/facilities_and_rooms/images/KHSLunch1.jpg" border="0" alt="Luncroom" hspace="5" width="229" height="143" align="left" />Gauging someone&#8217;s popularity in school was measurable by your spot in the lunchroom.   Online, we have several metrics to see where we sit in the blogsphere.  I&#8217;m currently in the corner with my stromboli and chocolate milk.  I know it, I&#8217;m fine with it, but I&#8217;m not staying here forever.  I want to move closer to that desirable spot we all wanted in school&#8230; the &#8220;blogosphere&#8217;s cool&#8221; table.</p>
<p>So set down your tray and and I&#8217;ll explain the five metrics on where you are in the blogosphere lunchroom.</p>
<p><strong>Notes passed in the classroom</strong> &#8211;  In school, all the cool kids get notes passed to them and for bloggers, these are our comments.  A blog is meant to be an interactive tool, IMO.  <a href="http://sethgodin.typepad.com/">Seth Godin</a> maintains a nice table seat despite not allowing comments (he used to).  Whereas, Noah Kagan&#8230; well, let&#8217;s just say <a href="http://http://okdork.com/2006/02/21/comments-make-me-orgasm/">he loves them</a>.  You&#8217;ll always have those regular commenters (we love you!), but it&#8217;s not the end of the world if you only get a few.  I quickly learned with the <a href="http://www.morethanderby.com">city blog</a> we launched for Louisville, most people want to be voyeurs first and interactive second.</p>
<p><strong>Interacting in the Halls</strong> &#8211; When the bell rings and you have to walk to chemistry class, how many people do you stop to chat with?  Better yet, how many stop YOU?  With blogs, these are the people who <a href="http://feeds.feedburner.com/ToddEarwood">grab your RSS feed</a> and make up your monthly traffic.  <a href="http://www.Feedburner.com">Feedburner</a> has built a business for tracking blog traffic and rss feeds (among others).  I think this is your ticket to upgrading your table position.</p>
<p><strong>Signatures in your yearbook </strong>- Did you write something thoughtful in your classmates&#8217; books or did you make fun of them?   Both ways can get a response and to grow blog traffic, you gotta show link love.  It&#8217;s the online way to pat them on the back (agree) or give them a little shove (disagree).  Show the love or stir the pot because both ways work.</p>
<p><strong>Weekend invitations</strong> &#8211; Getting invited to the weekend party was always a big deal.  Online these invitations come in the form of social networking.  Whether you&#8217;re selective (<a href="http://www.jorydesjardins.com/pause/2007/05/avoid_bad_enetw.html">Jory Des Jardins</a>) or you&#8217;re adding everyone (<a href="http://www.linkedin.com/profile?viewProfile=&amp;key=141450">Ron Bates</a>), the way you network online can affect your blog traffic.   I&#8217;ve chosen to be an open networker on <a href="http://www.LinkedIn.com/in/toddearwood">LinkedIn</a> and <a href="http://www.mybloglog.com/buzz/members/toddearwood/">MyBlogLog</a>, but keep my <a href="http://www.MySpace.com/toddearwood">MySpace</a> account more selective.   Much like linking to others, both strategic or open networkers can drive blog traffic and help you maneuver to a better lunch spot.</p>
<p><strong>Prom Royalty</strong> &#8211;  Who was chosen as your prom queen/king?  I can&#8217;t remember who won at my school, but getting that one-time vote was important to some.   In the blogsphere, our votes are taken daily at aggregation sites like <a href="http://www.reddit.com">Reddit</a> and <a href="http://www.digg.com">Digg</a>.  Don&#8217;t be afraid to nominate yourself and be sure to help others if you want to wear the &#8220;crown&#8221; one day.</p>
<p>Currently, I slink over, head pointed down to my seat enjoying a lactose beverage.  I&#8217;m building my plan to inch my way towards a better table.   And although the cool table kids stand in the same line with me everyday, I swear they get served more fries.</p>
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