#2 – They Are Always Right – Customers may not always be right, but they should walk away from (almost) any situation satisfied.

#5 – Deliver Your Promises – The key to your future success it taking care of today’s business. Track records are hard to escape.

#9 – Their Friends Are Your Friends – Whether it’s a prospect or long-time client, don’t be afraid to ask for leads. Most people want to be seen as a resource to others and if you take care of #5, then referrals will come.

If you need help making money for on AdSense, you MUST watch his video on how to make $25,000.

Photo taken at TBD.com‘s offices (those are post-it notes).

I politely told him I didn’t need help carrying my bags to the room and he THEN offered me his card. The typical next step for a bellman is to grudgingly walk away with nothing to show for his effort. Craig had an impressive and yet surprising response. He offered to be a local resource during my time in St. Louis. He didn’t have a disclaimer to call during his shift and then the surprises continued. Craig walked us to the elevator and explained the directions off the 6th floor.

It’s a shame this is a surprise, but as the elevator closed… all I could say was “Wow!” Craig was a nice reminder a little extra effort can astound customers. I didn’t feel obligated to tip Craig, but I did have to tell his boss of his great effort.