Todd Earwood » hotwired coffee http://www.toddearwood.com Connecting the dots of life and business Wed, 18 Jan 2012 20:43:50 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Giving Your Product Shock Appeal http://www.toddearwood.com/2009/05/11/giving-your-product-shock-appeal/ http://www.toddearwood.com/2009/05/11/giving-your-product-shock-appeal/#comments Mon, 11 May 2009 13:26:54 +0000 Todd Earwood http://www.toddearwood.com/?p=787 I realize I just posted about things to do BEFORE you promote, but when you’re going to promote differentiation is important. I took this picture below at a convenient store and quite frankly I avoided moving the dispenser when I saw the warning signal.

After a closer look, HotWired coffee is actually made by John Conti coffee, a Louisville-based company. The thought of good coffee (which Conti does have) with extreme energy isn’t what I personally want, but from what I read it’s popular. I still argue you must have a quality product, but HotWired really makes me think about what creative packaging can do to boost sales.hotwired-coffee

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