Connecting the dots of life and business

I vividly remember reading and buying into the concept of Permission Marketing by Seth Godin. It has become one of my favorite marketing books and I’ve used it’s principles ever since. The overriding message is traditional advertising attempts to gain our attention by interrupting our lives while permission marketing is based on opting-in [...]

People think marketing takes a ton of money, yet Angie’s List spent less than $3.00 for a very memorable impression. They mailed me this very humorous letter shown below (click here for full size) and a large bag of M&M’s for referring a friend to their service. The crazy part is I let my [...]

With all the pizazz and flashy gimmicks people have to lure you into their store/office, I found this sign quite shocking. I actually turned my car around to come back and take the picture. I can’t imagine an ad agency or marketing consultant letting this fly and yet I’ve learned this gym has [...]