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	<title>Todd Earwood &#187; smule</title>
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		<title>Pimping Your Product at SXSW 2009</title>
		<link>http://www.toddearwood.com/2009/03/23/pimping-your-product-at-sxsw-2009/</link>
		<comments>http://www.toddearwood.com/2009/03/23/pimping-your-product-at-sxsw-2009/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 22:57:11 +0000</pubDate>
		<dc:creator>Todd Earwood</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[jungledisk]]></category>
		<category><![CDATA[lostzombies]]></category>
		<category><![CDATA[oib.com]]></category>
		<category><![CDATA[other inbox]]></category>
		<category><![CDATA[smule]]></category>
		<category><![CDATA[smule.com]]></category>
		<category><![CDATA[sxsw 2009]]></category>
		<category><![CDATA[sxsw09]]></category>
		<category><![CDATA[sxswi]]></category>
		<category><![CDATA[viddler]]></category>
		<category><![CDATA[webbchange]]></category>

		<guid isPermaLink="false">http://www.toddearwood.com/?p=705</guid>
		<description><![CDATA[Many people attend conferences to grow their business and at SXSW it seems folks try REALLY hard to get noticed. Everyone references Twitter&#8217;s explosion in 2007, but I also remember Colin and Rob from Viddler as a 2007 memorable company. Their approach was pretty simple&#8230; they both wore Viddler t-shirts every day (I assume it [...]]]></description>
			<content:encoded><![CDATA[<p>Many people attend conferences to grow their business and at SXSW it seems folks try REALLY hard to get noticed.  Everyone references Twitter&#8217;s explosion in 2007, but I also remember <a href="http://cdevroe.com/">Colin</a> and <a href="http://robertsandie.com/">Rob</a> from <a href="http://www.viddler.com">Viddler </a>as a 2007 memorable company.  Their approach was pretty simple&#8230; they both wore Viddler t-shirts every day (I assume it wasn&#8217;t the same shirt) as they did interviews and grabbed video footage.  After the second day, everyone knew they were with Viddler and it had something to do with video.  Smart.</p>
<p>Here are five companies that were out pimping their ideas to the SXSW crowd.</p>
<p>1 &#8211; <a href="http://www.WebbChange.com">WebbChange.com</a> &#8211; They dressed this guy up as Elvis and handed out Webbchange t-shirts.  Not super creative, but humorous and the t-shirt&#8217;s quality was pretty good.  Sadly, I never learned what they did<strong>. </strong></p>
<p><strong>Update: I received an email a few hours after publishing this post from Bill Clanton, CEO of WebbChange offering me a personal demo of their site.  That personal touch far outweighs any promotion I saw.</strong></p>
<p><a href="http://www.flickr.com/photos/earwood/3355489432/in/set-72157615209520141"><img class="alignnone" title="WebbChange.com" src="http://farm4.static.flickr.com/3117/3355489432_5735ded907.jpg" alt="WebbChange.com" width="500" height="375" /></a></p>
<p>2 &#8211; <a href="http://www.JungleDisk.com">JungleDisk.com</a>- This group easily stood out with their two costumes and I heard a few people chattering about their shtick, so it must have had some level of success.</p>
<p><a href="http://www.flickr.com/photos/earwood/3354667925/in/set-72157615209520141"><img class="alignnone" title="JungleDisk.com" src="http://farm4.static.flickr.com/3447/3354667925_b9c41f2207.jpg" alt="JungleDisk.com" width="500" height="375" /></a></p>
<p>3 &#8211; <a href="http://www.oib.com">Other Inbox</a>- The creative folks at OIB had a large booth in the Expo and dressed this guy up as Mr. Spam.  I took this picture right before he pitched their concept to Kevin and I.  The best part was Mr. Spam offered to take off his mask after I obviously couldn&#8217;t stop laughing at a guy talking about MX records with his mask.  You can also <a href="http://www.flickr.com/photos/earwood/3358093536/in/set-72157615209520141/">see his cape here</a>.</p>
<p><a href="http://www.flickr.com/photos/earwood/3380507864/in/set-72157615209520141"><img class="alignnone" title="Other Inbox" src="http://farm4.static.flickr.com/3472/3380507864_a61d0058b5.jpg" alt="Other Inbox" width="500" height="375" /></a></p>
<p>4 &#8211; <a href="http://www.smule.com">Smule.com</a>- By far the most memorable as &#8220;The Mule&#8221; (his card said it) wore an all-white outfit with the company flag on his back.  He also demonstrated their product (see video <a href="http://www.flickr.com/photos/smorty71/3356454886">here</a> and <a href="http://www.flickr.com/photos/earwood/3356884442">here</a>).  There&#8217;s no question he will not be forgotten, but it takes a special person to wear that outfit.</p>
<p><a href="http://www.flickr.com/photos/earwood/3354684639/in/set-721576152095201411"><img class="alignnone" title="Smule.com" src="http://farm4.static.flickr.com/3456/3354684639_c6f5089c8c.jpg" alt="Smule.com" width="375" height="500" /></a></p>
<p>5 &#8211; <a href="http://www.LostZombies.com">LostZombies.com</a>- These guys weren&#8217;t the best at promoting their product (mainly b/c I couldn&#8217;t remember what their site was), but their stickers seemed to be strategically placed at parties.  The warning message definitely caught my attention and the last line &#8220;DO NOT REMOVE THIS STICKER&#8221; made me laugh.</p>
<p><a href="http://www.flickr.com/photos/earwood/3355486818/in/set-72157615209520141"><img class="alignnone" title="LostZombies.com" src="http://farm4.static.flickr.com/3583/3355486818_3e09c0a3b4.jpg" alt="LostZombies.com" width="500" height="375" /></a></p>
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